Hey , I’m stuck with a problem I didn’t expect. My abandoned cart emails used to bring in decent conversions, but lately, the numbers have dropped big time. I haven’t changed the structure much — still using a reminder, a follow-up, and a small discount in the last one. Maybe people are just getting used to the same old tactics? I’d love to hear what’s actually working for you right now.
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Shoppers are savvier now, so basic reminders don’t always do the trick. What helped me was shifting the focus from discounts to storytelling — making the emails feel more human and brand-driven. Include visuals that remind the customer why they wanted the product in the first place, and keep the tone conversational instead of salesy. Also, experiment with timing and segmentation — sending the right message to the right group makes a massive difference. If you want a solid reference with proven templates and strategies, take a look at https://flowium.com/blog/abandoned-cart-email-examples/.